Finding a simple, easy-to-read analogue bedside alarm clock is difficult; most are either feature-packed digital clock-radio-ipod-docks or small travel clocks. This clock is different. The large face and high-contrast make it easy to read in low light. The gentle tilt means the clock faces the user in bed or when standing. The back of the clock is open so that adjusting the time and alarm is easy. The red hand is used to set the alarm. There are two versions: one in white ceramic and one in black ceramic.